HOW IT ALL STARTED
Halomi Sukhbaatar
Founder & Principal Consultant
I bring over 20 years of expertise in customer relationship management within the hospitality and real estate development sectors, where I have led admin and customer-facing teams while spearheading several digital transformation projects to address evolving business needs. This experience has given me system-admin level proficiency and an in-depth understanding of structure in platforms like Salesforce and Zendesk, with a focus on ensuring that technology serves the people who use it.
My background provides a unique blend of understanding the frustrations of operations while also possessing the technical design expertise needed to tackle those challenges effectively. From managing frontline operations to shaping digital strategies, I deliver practical solutions and innovative approaches to customer engagement, database structure, and process automation.
I design human-centred solutions that empower users and enhance the customer experience, avoiding burdensome systems. Scalability and simplicity are always at the forefront of my work. My philosophy is to build on what’s already working and phase out what isn’t, rather than starting from scratch every time.
“In an AI-enabled economy, customers expect faster, smarter, and deeply personalised experiences. To remain top-of-mind, businesses must instill a sense of comfort and security through effortless, almost mind-reading capabilities.”
CRM-XE Services Ltd
CRM-XE was founded in 2022, inspired by the post-pandemic shift to a low-touch digital culture. In today’s Experience driven Economy, effectively integrating digital engagement with on-premise interactions has become a critical market differentiator.
Our mission is to help businesses create impactful customer experiences that build long-lasting customer relationships by aligning services, end-to-end business processes, sales, and marketing strategies, combining technology and innovation, particularly in the fast-paced, AI-driven landscape.
As part of this, we help with digital transformation, ensuring businesses are equipped to navigate the evolving landscape with confidence.
As companies face the challenge of keeping up with constant technological advancements while managing day-to-day operations. Many businesses find themselves stuck in an endless cycle of upgrades, falling behind just as they complete one round of improvements, or discovering that their chosen solutions don’t meet their goals. Worse, they may invest in innovative platforms sold with jargon-heavy pitches, only to question their necessity and hidden costs.
This is where CRM-XE steps in. We’ve been in your shoes and understand these complexities and provide expertise in making informed decisions, finding the right partners, and managing projects for scalable growth.
Our expertise lies in designing scalable CRM architectures with you and crafting seamless Customer Experience (CX) strategies that drive success. With over two decades of hands-on experience, we transform insights into innovative solutions, ensuring every customer touchpoint delights and delivers measurable results.